Stinkiness is a part of everyday life and can cause embarrassment and unwanted attention. You stink. I stink. We ALL stink… at some point in our lives. Some more than others (you know who you are). Traditional odor control solutions such as air fresheners, activated carbon, baking soda, antimicrobials, or other complex chemical systems all have a number of limitations. We’ve accepted those limitations because these products usually help lessen the stink and make it more bearable. We didn’t know any better…until now.